Klaviyo – Personalised Email Marketing For Shopify

Klaviyo Automated Email Marketing (plus a whole lot more)

Email is a key component of your ecommerce marketing strategy. And as ecommerce store owners we know what we need to do – build a list of loyal subscribers and stay in touch with them with regular targeted emails.

But unless you’re on-point with your messaging, people will unsubscribe and the quality of your list will deteriorate over time, meaning the value per name will also decrease.

Klaviyo’s core functionality addresses this issue. The company doesn’t position itself as an email marketing solution, rather a personalised marketing platform. But Klaviyo is actually a data business and the platform makes it straightforward for you to leverage this data to keep your list engaged.

Deliver the Right Message at the Right Time

Klaviyo integrates seamlessly with your Shopify store to build rich visitor profiles. As your visitors interact with your store, their user behaviour is recorded and stored within their individual profile.

You start to paint a picture of your customer base, a picture which becomes more vivid over time – who’s browsing but not buying, who’s adding to basket but not converting and who’s spending over “x” amount within a certain timeframe, etc.

This then allows you to send highly targeted messages to specific segments at exactly the right time. You can view this as data-backed relationship building with your customers. Powerful stuff.

Put Your Email Marketing On Autopilot

So Klaviyo works in the background to continuously enrich each individual profile as it gathers more data. You can then define a segment using rules and choose a specific action to trigger an email or a series of emails.

The trigger might be a customer subscribing to a list, someone initiating the checkout but not completing it, or viewing a product but not checking out. There are so many data points you can leverage, the possibilities are immense.

Go with the Flow

Flows are at the heart of what makes Klaviyo so powerful. Your trigger (see above) sets in motion an automated sequence that includes one or more steps.

For example, someone signs up to your newsletter which triggers a series of “welcome” emails introducing your company. Or a prospective customer abandons their basket which triggers an email inviting them to complete the checkout.

Klaviyo Flows mean that you can communicate with your customers on autopilot, confident that each individual is receiving the right message at the right time.

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